A new utilities connection service provider was trying to break into the market. As the nature of this service is free for the end customer, and is funded through commissions from each of the service providers, Company D needed a strategic marketing plan to increase their market share and grow.

Company D worked with EMC and identified the potential to reward the real promoters of the service – Real Estate Agent property managers who had a direct relationship with tenants. By signing the property managers into the rewards program, they were rewarded points for each referral which came to fruition. Different point levels were awarded for different services, bonus points were awarded if all services were connected. Points were then used to redeem merchandise or for cash on a reloadable fully branded Visa prepaid card.

Company D has seen magnificent growth at a rate of 54% over the past 3 years – directly linked to referrals of their services. Not only have they become a major player in the market, they have expanded to focus on service delivery nationwide.