A trade and retail based automotive parts company suffered from slow accounts payment from its trade customers. They desired an increased share of wallet in a highly contested space where brand switching was common. Prior reward programs proved costly to run due to customer’s high dependence on manual processes as they lacked interest in technology.

A merchandise rewards program was designed to incorporate both online and manual redemption and communication. The value of points for participants was greater if redeemed online vs. manually. Bonus points were awarded for prompt account payment. Statements and email notifications reflected this as a missed opportunity if payment was not paid by the due date. Merchandise was selected as the rewards solution as the rewards catalogue was specifically tailored to engage the customer demographic.

The program significantly improved cash flow for business through timely collections of accounts receivable. Cost savings were experienced through online management of the program. Lastly the company improved connectivity with their customers through use of technology enabling more frequent communication.