A prestige car dealership was experiencing difficulty engaging their sales team in the desired sales process. This included various steps to streamline the sales process and gain relevant customer data.

A strategic solution was developed in conjunction with the Company which rewarded the staff for each step of the sales process. With minimum qualification requirements and month to month rollovers, rewards were specifically tailored and tiered to be relevant to car salespersons who were already well remunerated.

The program objectives were achieved with improved performance in the sales process. Completion of these steps led to incremental sales growth allowing the branch of the Company to be rated the number 1 dealer nationally for the second consecutive year.